The Hollywood film industry is always moving at a fast pace, particularly when it comes to finding the next great area of visual effects to improve the way each and every film is viewed and created. John Textor has played a key role as a Hollywood executive who has overseen the development of some of the latest and greatest forms of visual effects technology available in recent times. As many Hollywood studios were cutting costs and looking to outside companies for their visual effects work to be completed the former investment specialist made sure his Digital Domain group was developing the latest computer generated visual effects and has continued this development work with Pulse Evolution.
The latest role undertaken by John Textor is with the Pulse Evolution group, which has been developing a hologram based live entertainment show with the estates of some of the most popular and best known entertainers of the 20th century. Textor has been involved with the startup for a number of years and has led them towards a national stock offering, which will take place in the coming months after paperwork was filed to start the process.
Pulse Evolution has been a source of excitement for many since John Textor organized two short public events at high profile industry locations to highlight the hologram based work of the company. Textor oversaw the development of holographic versions of Tupac Shakur for the 2012 Coachella Festival and Michael Jackson for the 2014 Billboard Music Awards. These small samples of the work of Pulse led to many estates, including those of Elvis Presley and Marilyn Monroe signing deals to produce a live show featuring holograms of their stars. The profit sharing agreements Textor has created with the estates are a major part of the draw for those waiting to get involved in the hologram based live events industry following a national stock exchange offering.
Pulse.co writes that John Textor is another major reason why the investors of Hollywood are looking to the future of Pulse Evolution with open arms. This is because Textor was in charge of Digital Domain during its most successful period as a visual effects producer who was known for the innovation of its work. At Digital Domain, Textor allowed the visual effects department to become its own company and develop new technologies that led to award winning work on movies including Transformers and The Curious Case Of Benjamin Button.