Keywords are undoubtedly the most important element in SEO strategy and search engine marketing campaign.
SEOs way of using keywords to get higher ranking in the SERP has changed drastically since search engines have evolved to offer the best. Some sites still use old-school (black-hat) seen when reviewing titles and Meta descriptions.
Keyword stuffing was used to trick search engines to rank regardless if it made sense or not,leading to unreliable search results.
These recommendations will help you prevent stuffing and other mistakes
- Concentrate on your target audience.
- Mention your keyword in the page title and main headline.
- Always have a meta description.
- Use keyword at least two or three times in the content.
- Implement your keywords in your images.
- Don’t go overuse the keyword.
1) Doing Keyword Research Right
Use Google Trends Explore tool because its insights are simplified interest over time, regional interest and similar searches.
2) List Keywords and Categorize Them
Split your list into categories, name them after the search intent. Each page should serve a particular purpose.
3) Make Keywords Real Titles and Headlines
Highlight the intent you are solving with the keyword in the title tag and main headline of your site.
4) Use Synonyms of Your Search Term
Search engines will understand keyword variations as long as the intent remains unchanged.
Keywords and queries are different. Keywords are specific terms used in a search box and are different depending on the words used and their arrangement. A search query is a question made to a search engine to solve an intent and does not depend on how the words are spelled or organized.
Why Use Search Queries?
It is becoming harder to trick search engines. Penalty algorithms like Google Panda filter and ban low-quality and non-compliant websites Search engines can now detect synonyms, variants, word definitions, and connect them. Search engines know the relations between the search terms that people use and the intention behind it.
About White Shark Media
White Shark Media is one of the fastest-growing digital agencies in North America. Their reputation is due to engineering cost-effective search marketing campaigns while providing a world-class customer experience. Once a boutique agency, it has assisted several small businesses across North America develop by using their online marketing techniques and proprietary marketing tools.
White Shark Media is known to set high standards, and through their marketing blog, marketers can learn a lot. White Shark Media, Google AdWords Premier Partner and Bing Ads Elite SMB Partner have been partners since 2014. White Shark Media is listed by Inc. 5000 as one of America’s fastest-growing companies. The company is building its 6,000 square meter state-of-the-art office to accommodate the explosive growth better.