Individuals with undiagnosed sleep apnea frequently wake up during the night, leading to daytime sleepiness; however, research shows a connection between sleep apnea and serious medical conditions, such as cardiovascular disease as well. Up to 80 percent of the people with sleep apnea are undiagnosed, but Dr. Avi Weisfogel of Dental Sleep Masters want to change this statistic.
Ever since he graduated from the New York University College of Dentistry and started practicing dentistry, Weisfogel was interested in sleep medicine. He enjoyed fitting patients with oral appliances that kept their airways open during the night as it made a significant impact on the quality of their lives, nevertheless, he had difficulty finding oral appliance patients. Even though Weisfogel had experience developing successful marketing strategies before, he could not generate the number of sleep medicine patients that he wanted.
After establishing Healthy Heart Sleep in 2010 and Owner Unlimited Sleep Patient in 2012, Weisfogel created the Dental Sleep Masters program, which provides training and business models for dentists and physicians to start treating sleep patients. As Weisfogel told ideamensch, sleep medicine and marketing were his passions, so developing the Dental Sleep Masters program was a natural move for him.
At Dental Sleep Masters in Old Bridge, NJ, Weisfogel plans his day out, scheduling each task that he has to do. In his ideamensch interview, Avi Weisfogel said that he comes in to work at six, devoting an hour to prayer and then spending an hour with his life coach before tackling the meeting, calls and other tasks in a typical workday. He admits that he wished he had entered the sleep medicine business earlier; nevertheless, his past mistakes led Weisfogel to his current success.