Category Archives: Beauty Bloggers

How Australia’s Top Asian Beauty Guru Got Her Start

Popular social media platforms like Youtube and Twitter have become a way for people to showcase their talents and hobbies to people all over the world. Many people take to YouTube just to be helpful but some manage to find fame in the process. Take Jenna Marbles for example, her hilarious rants and comedy skits began as a way for her to express herself a few years ago, and now her channel is loaded with videos with over a million views. Though ‘Marbles’ is the name of her dog, the persona of Jenna Marbles has become a household name and the young comedian has made an entire career based solely off the decision to record herself and upload her skits to YouTube.

However gaining fame through YouTube can be considered easier it takes true talent, charisma, and dedicating to become a successful internet icon. Wendy Huang, the sole operator and creator of Australia’s number one online Asian Beauty Channel, received recognition on YouTube for recording tutorials showing make-up tips and tricks that work on women of Asian decent. By focusing on a group that is often left out in the media, both in Australia and America, Huang was able to develop a close knit community of young girls and women who benefited from her shared advice and techniques. Originally her blog was created as a way to connect with clients she met with while working at a digital media company. Since she often told her clients it was best if they ran their own social media she decided to create a blog herself.

Wengie’s videos cover hair styles, fashion, make-up, make-up reviews, and even recently a tour of her new apartment and how she chose her decor. The recent trend of Korean beauty products has given Huang new material to cover, and her recent videos include in-depth reviews on Korean products and if they’re worth buying. From a single YouTube channel to a widely recognized beauty blog The Wonderful World of Wengie now has pages upon pages of helpful tips that cover all aspects of fashion and beauty.

Wendy Huang Creating a Huge Following

YouTube is such an incredible platform. You can find everything and anything you want to know about on YouTube. Looking back to when Google initially purchased YouTube for a stunning $1.65 billion, today that price looks astonishingly cheap. What’s also amazing about the platform is the amount of fame, fortune, and celebrity that it has generated for it’s famous YouTubers. The “Charlie bit me” video which is a clip of two little English brothers one of which gets his finger bitten by the other has garnered almost a billion views!

Wendy Huang aka “Wengie” is a famous Australian YouTuber that has one of the top channels in Australia and is growing on a global stage. She specializes in fashion, lifestyle, health, and social media marketing. The key to her undeniable success story is her ability to connect with her audience and bring them insightful product reviews, beauty tips, and health advice. Her videos are entertaining, but also deliver content that people want and need. One of the things that has definitely gained her a great Asian following is her Japanese and Korean cosmetics reviews and tutorials. Wengie has Chinese roots and an Asian ethnic appearance and because she seeks to relate to similar people in her age category and profile, she’s become very popular with the Asian community.

Besides her amazing YouTube channel that has now acquired nearly a million subscribers and over 50 million views, she runs a successful and well followed blog and also has nearly 200K Instagram followers. Having acquired a in-depth knowledge of social media marketing, she now consults with several large companies on their marketing strategies and is forming new business relationships all the time.

Wengie is also the CEO and founder of Style Alley, an online marketplace where you can buy, sell, and trade your vintage clothing that you no longer love or have use for. She also is the co-founder and Product manager for UniMi Cosmetics, which is a bueaty company that combines two brands of cosmetics into one and helps eliminate the unnecessary footprint of cosmetics to create a balance collection of must haves.